Services

B2B Lead Generation Google Ads & Meta Ads

We specialise in performance-focused Google Ads and Meta Ads programs for B2B companies. We build intent-driven funnels, convert high-value traffic, and hand over sales-ready leads no cold calling, only scalable paid channels and data-backed optimisation.

  • Performance-first campaigns on Google Search, Display & YouTube
  • Meta Ads (Facebook & Instagram) for account-based & interest audiences
  • High-converting landing pages + CRO to lower CPL
  • Full tracking & attribution (GA4, server-side tagging, UTM governance)
  • Lead validation + CRM push (HubSpot, Salesforce, Pipedrive, Zapier)
Get a Free Paid-Media Audit How We Work
Quick Paid Media Snapshot

Campaigns built around buyer intent, audience match and creative testing. We measure what matters: CPL, conversion rate, and pipeline value.

₹120
Avg. Cost Per Lead (example)
8%
Avg. Landing Page Conversion
2-5 days
Initial campaign setup
2-4x
Improvement in lead quality
0
Leads Delivered
0
Companies Engaged
0
Avg. Conversion Rate (%)
0
Avg. Initial Response (%)

Why paid search & social work for B2B

Paid channels let you reach intent (Search) and high-value segments (Meta) with predictable budgets and measurable outcomes. We align creative, landing experience and data so every rupee drives pipeline.

  • Intent capture: Google Search for buyers actively searching solutions
  • Interest targeting on Meta for top-of-funnel & ABM amplification
  • Landing page & CRO optimization reduces CPL & increase qualified leads
  • Measurement: GA4 + server-side tracking + CRM matching for true ROAS
Book a Strategy Call
Our Paid-Media Process
  1. Audit & Strategy: Keyword & audience research, creative gap analysis, baseline CPL and funnel mapping.
  2. Campaign Build: Search campaigns, Performance Max (where relevant), Display/YouTube remarketing, Meta prospecting + retargeting.
  3. Create & Test: Landing pages, ad creative variants, and messaging A/B tests tied to conversion events.
  4. Measure & Scale: Weekly optimisation, conversion quality checks, pipeline reporting and scale playbooks.

Selected Case Study SaaS (Paid Media)

Enterprise SaaS 6 Month Google & Meta Program

Challenge: Low volume of high-intent leads and expensive CPL from untargeted paid activity.
Approach: Migrated search traffic to tightly-targeted brand + solution keywords, launched Meta ABM prospecting to targeted accounts, implemented CRO experiments on the demo-request page, and added CRM-level lead scoring and attribution.

Result:
  • Reduced CPL by 38% within 3 months.
  • 2.8x increase in qualified demo requests attributed to paid channels.
  • Pipeline uplift of ₹2.1M directly traced to Google & Meta campaigns in 6 months.
2.8x
Qualified demo increase
₹2.1M
Attributed pipeline
See How We Can Help

What clients say

“Paid campaigns quickly became our best source of pipeline. The tracking and reporting made impact visible.”

- Rahul Mehra, Venturi Analytics

“They turned search intent into qualified meetings CPL went down and demo quality went up.”

- Simran Kaur, BrightOps

“Great at creative testing and landing page improvements measurable results every month.”

- Ajay Desai, NovaWorks

Frequently Asked Questions

We capture intent through Google Search, then use Meta for account-based prospecting and lookalike audiences. Every lead comes from targeted ads and conversion-optimised landing pages leads are validated and enriched before being pushed to your CRM.

We report CPL, conversion rate, CTR, quality metrics (meetings / opportunities), cost per opportunity, and pipeline value attributed to campaigns. Reports include creative performance and recommendations for scale.

No, we do not use cold calling. Our process focuses on paid digital channels (Google & Meta), lead validation, and smooth CRM handoff so your sales team receives warm, sales-ready contacts.

Yes, we support HubSpot, Pipedrive, Salesforce and other CRMs via direct API, CSV import or Zapier. We also implement lead scoring and custom fields to match your workflows.

Paid Media Audit

Scale your B2B pipeline, lower CPL & improve lead quality in 30 days!

Book a free, no-strings audit. We’ll diagnose your Google & Meta funnels, fix leaks, and give a 30-day action plan focused on better-quality leads and lower cost-per-lead.

  • Fast audit
    Delivered in 48 hours
  • Intent-led targeting
    Higher quality prospects
  • Immediate action plan
    30-day tactical roadmap
Free Landing Page Audit
30-Day Performance Roadmap
0
Avg CPL ↓ (%)
0
Avg ROAS (x)
0
Lead Quality ↑ (%)

Trusted by B2B teams & agencies we focus on measurable uplift, not vanity metrics.

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